Mindset Media to target web users according to their personality types

MediaPost's Behavioral Insider features today interview with co-founders of Mindset Media, which offers a new product for targeting online users based on their personality traits. Personality profiles of particular brand/product users are created using Mindset's 75 items questionnaire, and then matched to the online behaviors most representative of particular personality traits. The targeted ads are then delivered to the prospects that are identified in accordance with their Internet consumption patterns.

In case if you missed it, we covered before a study from Mindset Media in which they compared personality traits of Mac and PC users.