Bill Tancer: Click: What Millions of People Are Doing Online and Why it Matters
Stephen Baker: The Numerati
Oxford Handbook of Internet Psychology (Oxford Handbook Series)
Steven D. Levitt: Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
II, Gordon C. Bruner: Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Mark Penn: Microtrends: The Small Forces Behind Tomorrow's Big Changes
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Great article in Mediapost on how Google could change TV ads http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129329&lfe=1#
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