Bill Tancer: Click: What Millions of People Are Doing Online and Why it Matters
Stephen Baker: The Numerati
Oxford Handbook of Internet Psychology (Oxford Handbook Series)
Steven D. Levitt: Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
II, Gordon C. Bruner: Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Mark Penn: Microtrends: The Small Forces Behind Tomorrow's Big Changes
« October 2010 | Main | October 2011 »
RapLeaf looks at the shopping habits of Google and Microsoft employees in this fascinating study that utilizes Rapleaf's enormous database of identifiable information