Interesting article in AdAge about OkCupid dating service and how their use their treasure trove of psychographic and behavioral data in new innovative ways:
"OKCupid also mines its data sets to conduct market research for brands, such as big-box retailers. By examining the way women in certain target ZIP codes describe themselves on their profiles and answer questions on the site, Mr. Yagan believes brands can uncover findings that can help them market better to current and prospective customers alike."
That includes including sharing insights on their awesome blog OkTrends.
