Measurement and analytics in marketing, media and political research in XXI century
Quotes
"Measure what is measurable, and make measurable what is not so."(Galileo Galilei)
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge of it is of a meager and unsatisfactory kind.."(Lord Kelvin)
Disclaimer
Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.