Bill Tancer: Click: What Millions of People Are Doing Online and Why it Matters
Stephen Baker: The Numerati
Oxford Handbook of Internet Psychology (Oxford Handbook Series)
Steven D. Levitt: Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
II, Gordon C. Bruner: Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Mark Penn: Microtrends: The Small Forces Behind Tomorrow's Big Changes
Check out these awesome charts, depicting a daily life of a number-crunching analyst. The Mindset (below) is my favorite one:
After a long hiatus (I was on vacation), I am back! Serious posts are coming soon, meanwhile, I thought you may enjoy watching this:
Latest Poll Reveals 430 New Demographics That Will Decide Election