Modern Metrix

Peerset: Next Generation Psychographic Hyper-Targeting Tool

Techcrunch profiles Peerset, web startup that offers tool for automated data-driven psychographic profiling and ad placement recommendations based on content analysis.

Creatives vs. Quants in Advertising

Interesting article in Fortune on how number crunchers are gaining influence in advertising industry

 

New Social Network Users Segmentation from Anderson Analytics

A new segmentation of social network users from Anderson Analytics; interactive classification tool can be found here .

"Social Shoppers" presentation is featured by editorial team of SlideShare

This is awesome: my "Social Shoppers" presentation is being featured by editorial team of SlideShare on the main page!

In case if you missed it, presentation can also be found here

Segmenting TV Audience by Genre Preferences

This awesome heat map pictures ten different TV audience segments that were created based on respondents' program genres preferences. 

Google to Introduce Ads Based on Users' Interests

Unlike other BT solutions, Google's program will allow users to edit ad categories and other information via the feature called Ads Preferences Manager.

"Google said that it planned to segment users along 20 categories and nearly 600 subcategories, and would not create categories for certain “sensitive” interests, including race, religion, sexual orientation or certain types of financial or health concerns."

The users will be assigned to these segments based on the content of the pages they visit.

Meet Social Shoppers

MRI Social Shoppers

View more presentations from modernmetrix. (tags: online behavior)

This paper will be presented at the Online Community Unconference East 2009 in New York tomorrow.

Segmentation of "Digital Moms"

CafeMom surveyed 1,700 women about their online activities, interests and preferences, and identified 5 different types of "online moms" .

 

The Future of Measurement

Social Abacus makes predictions about the future of measurement:

Social Abacus - Future of Measurement - 2009

Publish at Scribd or explore others: Academic Work metrics Measurement

Thoughts on psychographic segmentation of media audiences

A great post from Prfkt about the future and potential of psychographic segmentations of media users. As media audiences continue to fragment, with regard to both content and delivery platform preferences, it is time for someone to come up with a media-agnostic typology of audiences based on such preferences.