Modern Metrix

TV Viewing and Political Party Affiliation

Interesting article in MediaPost on research conducted by TiVo on how TV programming preferences are associated with the party affiliation.

"The highest-rated show for those who identify themselves as Republicans was Discovery Channel's "Deadliest Catch," a show about real-life lobster fishermen in the rough and cold waters of Alaska. The show grabbed a 4.9 rating among Republican viewers, with an index of 130.2, which equates to some 30% over the average.

The second-best show was ABC's special "J.K. Rowling: A Year in the Life," which took in a 3.8 Republican rating and a 125.2 index. ABC's "Wipeout," the reality athletic competition show, was in third with a 6.6 rating and a 116.2 index.

For those identified as Democrats, the best-rated show was TNT's "Saving Grace," a drama about an Oklahoma City detective who deals with crime and her guardian angel. It scored a 5.3 rating among Democrats and a 153.6 index -- the highest index for either party affiliation.

Almost as high for the Democrats was Bravo's "Kathy Griffin: My Life on the D-List," which took in a 6.4 rating and a 151.2 index. "The Closer," another TNT show, was in third place with a 9.6 rating and a 138 index. The best-rated broadcast network show was NBC's "The Philanthropist," with a 5.8 rating and a 137.2 index."

And now Time Inc. wants to launch its own e-reader...

These guys just don't get it. Instead of continuing sitting in your own silos and rolling out your own platforms, just make your content available across as many platforms as possible.

Wake up, people!!! The new formula is Media = Content + Platform + Brand, where Content and Platform are not necessarily functions of Brand, Platform is not limited to just one or two, and Content is personalized and controlled by your audience.

Creatives vs. Quants in Advertising

Interesting article in Fortune on how number crunchers are gaining influence in advertising industry

 

TV Trends search engine!

Now, this is amazing: TV Trends let you search mentions of any word or phrase on TV. You get a plot of dates when that word was mentioned, genre of the TV program, station, AND transcript of what was said.

Segmenting TV Audience by Genre Preferences

This awesome heat map pictures ten different TV audience segments that were created based on respondents' program genres preferences. 

TV Viewing and DVR Usage Insights from Google

Google released some results of analysis of TV viewing and DVR usage patterns, based on data collected over a year from nearly 14 mln Dish Network set-top boxes. Among the findings:

• Audiences on some networks are more likely to stay tuned to TV ads, whereas for some other networks ads retention rates are constantly lower
• Single women are more likly to stay tuned to TV ads, compared to single men
• Most people are more likely to watch the same few networks every day
• News and business networks are never recorded on DVRs
• Majority of niche networks audience come from DVR

(Kudos to AdAge)

Personality Factors and Media Usage

Results of study by Mindset Media suggest that certain personality characteristics can predict media usage:

Mindset Media works with 21 "standard elements" of personality it's come up with, including leadership, openness, perfectionism and dynamism. Survey respondents are ranked in those attributes on a one-to-five scale. Leadership ones, for example, are follow-the-crowd types, while leadership fives blaze trails.

Mindset surveyed more than 5,000 respondents via Nielsen's Online Panel in late 2008 and plotted their media proclivities along with those personality traits.

Among the findings:

• Top Internet users score higher on Openness, whereas low-level users of Internet are more likely to score on Dogmatism;
• Dynamism and Optimism are prevailent traits among the people who spend more time reading newspapers;
• Heavy magazine readers have higher Openness and Dynamism scores, whereas people who rank low in magazine readership are less likely to be dilligent, goal-oriented and self-motivated;
• People who score higher on Bravado and Risk Taking traits are more likely to watch TV, as opposed to more dynamic, leadership-oriented and open people;
• Dynamic people are also more likely to liste to the radio.

Terminology Matters

Interesting article in AdAge on why term "social media" should not be used. I disagree with Josh Bernoff on one thing, though: blogs CAN be called social media. The rest (Twitter, Facebook, etc.) are just new and more advanced forms of communication.

Ball State University to Release the Results of Video Consumer Mapping Study

The Center for Media Design (CMD) at the Ball State University is releasing the results of their "Video Consumer Mapping Study". In this study, all media and other activities of nearly 350 people were observed and recorded in their houses during two days from the time they awoke until they went to bed. CMD promises to post more extensive and detailed report in the second week of April.

Online Media and Search Trends in 2008

Online Media 2008

View more presentations from CompeteBlog. (tags: media search)

(Via Compete blog)