Modern Metrix

New Social Network Users Segmentation from Anderson Analytics

A new segmentation of social network users from Anderson Analytics; interactive classification tool can be found here .

Genre Classification Challenge from Google

Now this sounds interesting!

Meet Social Shoppers

MRI Social Shoppers

View more presentations from modernmetrix. (tags: online behavior)

This paper will be presented at the Online Community Unconference East 2009 in New York tomorrow.

Segmentation of "Digital Moms"

CafeMom surveyed 1,700 women about their online activities, interests and preferences, and identified 5 different types of "online moms" .

 

Thoughts on psychographic segmentation of media audiences

A great post from Prfkt about the future and potential of psychographic segmentations of media users. As media audiences continue to fragment, with regard to both content and delivery platform preferences, it is time for someone to come up with a media-agnostic typology of audiences based on such preferences.

Newspapers Readers Segmentation

This AdAge article reports about segmentation developed by Mediamark Research & Intelligence (MRI) that breaks down newspapers readers according to their content preferences. Nearly 12% of readers turn to the daily papers primarily to read about sports, and only 10% read newspaper from cover to cover!

I remember seeing this guy another day on the subway platform. While waiting for the train, he spent some time pulling out pages that he was not interested in, from his NYT, and placing them in the trash bin.

And that raises interesting question: could switching to the personalized newspapers (e.g., pages a la cart, or printing 12 versions of newspapers instead of one) save the newspaper industry? Consumers want to be in control of what they are reading. Why should they pay money for the pages they do not read at all? What if NYT publishes 12 versions of newspaper which are smaller, cheaper, and MORE RELEVANT to the reader?

NetPop Research: Attitudinal Segmentation of Broadband Users in the US

Interesting research report from NetPop on segmentation and attitudinal and behavioral make-up of the broadband users in the US:

Netpop Snapshot 2007 - Get more Business Plans

Six "green" (and not so "green") Americas

Researchers at Yale University identified 6 distinct groups of people, based on their beliefs about environment and climate change, policy preferences, values, needs, and corresponding behavior. Segments (Alarmed, Concerned, Cautious, Unconcerned, Doubtful, and Dismissive) were identified by means of latent class analysis, and profiled with regard to demographics, religious affiliation, media consumption and preferences, and civic engagement. The full research report can be downloaded here (PDF).

Segmentation Webinar from SPSS

For those who are familiar with SPSS, SPSS Institute regularly offers free webinars on various topics with focus on SPSS applications in marketing and social research. Today's webinar topic is "Faster, More Effective Customer Segmentation in Just a Few Clicks", and you can register for it here .

Segmentation of LinkedIn Users

Anderson Analytics reports results of the first segmentation of LinkedIn users. They used a sample of over 65,000 records to classify LinkedIn users based on such characteristics as comfort and experience with social networking, main purposes for which the LinkedIn is used, employment status and title, and a number and type of social connections. They identified 4 types of users: "Social Networkers", 'Senior Executives", "Late Adopters", and "Exploring Options". Check out their profiling tool to see what type of LinkedIn user you are..